Empowering Idaho's Local Businesses Through Innovative Gifting

In the landscape of local commerce, small businesses, particularly those with fewer than 20 employees, often find themselves navigating treacherous waters. They compete not just against the overwhelming tide of corporate giants and e-commerce behemoths, but also against a system of economic development that largely overlooks their needs. Yet, within this challenging environment, a beacon of innovation emerges: the iCard. This isn't merely another entry in the saturated gift card market; it's a paradigm shift in how we approach local economic

The iCard is designed specifically to benefit the 184,000 small businesses in Idaho with fewer than 20 employees - a sector that accounts for 55% of all private sector jobs in the state, yet receives virtually no support from current economic development initiatives.** Before delving into the transformative potential of the iCard, it's crucial to understand the sheer magnitude of the opportunity it addresses. The gift card market is not just large; it's immense and rapidly growing. In 2023, the global gift card market was valued at a staggering $984.3 billion. Projections indicate this figure will balloon to $3.09 trillion by 2030, representing a compound annual growth rate that outpaces many other sectors of the economy.